You didn’t build this business to sound like everyone else. So why are you squeezing yourself into their mould?
Break The Mould is a 3-month 1:1 story-led coaching partnership. It takes you from sounding and looking like everyone else to owning your biggest unfair advantage. You.
For designers, makers, artists and creative founders who are too damn good to stay a secret. You're done hiding behind your work, and you want content that attracts the clients you write about in your manifestation journal.
Stay in your mould if…
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You’d rather follow what other industry experts are doing, because they clearly know what’s best for you
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You want your content to blend in with everyone else who’s too scared to show their personality
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You’d rather jump on trends and hoard ‘100 free hooks’ guides that just take up mental storage space
Still with me? Lush.
Stay in your mould if…
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You’d rather follow what other industry experts are doing, because they clearly know what’s best for you
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You want your content to blend in with everyone else who’s too scared to show their personality
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You’d rather jump on trends and hoard ‘100 free hooks’ guides that just take up mental storage space
Because I know you’re secretly watching what everyone else is posting. Wondering how to make your own version without it being obvious. Feeling like you “should” be doing the same.
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You keep telling yourself you just haven’t found the right strategy or pillars yet. Or maybe the enquiries will come if you post more Molly-Mae-style poses with your laptop and coffee…
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But the more you follow the invisible content rules, the more your content gives the same energy as a meal deal. Ham sandwich. Ready salted crisps. A Sprite.
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When you’re the one with ALL the flavour and spice.
Stay in your mould if…
The mould will keep you:
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Spending hours staring blankly at your content spreadsheet, wondering what to schedule next
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Questioning why your enquiries are stuck while you watch everyone else grow
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Doubting your expertise because your content never does justice to what you do (or what your clients achieve)
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Asking why it hasn’t happened for you yet, when you’re still exactly where you were 6 months ago
And as the cracks start to show, you ask yourself…
“Why do I have so much to say one day, and nothing the next?”
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“Should I tidy the studio before I film so I look more put together?”
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“How do I sell in my content without giving people the ick?”
3 months to BREAK, UNCOVER & REBEL.
1:1 coaching with me
Founding price: £450 a month for
3 months, or £1,350 paid in full
Rio's my wife (and a driving instructor). She spends nearly 40 hours with every client, teaching them to drive. But her win posts were just a few sentences.
She thought her audience only cared about the pass and how many minors they got.
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I saw what she was leaving out. Every client had their own reason for learning, and their own ups and downs getting there. Failed tests from silly roundabout mistakes. Nerves. Extra hours. No other driving instructor was sharing that, and it was exactly what would build trust.
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So her new “passed” posts showed the full journey.
At first it felt daunting. Sharing the messy bits made her feel vulnerable. Then one post brought in 7 enquiries, worth £4,500. She couldn’t believe it.
The only thing she changed was being brave enough to tell the real story.
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P.S Rio is also known as MRS REBEL.
Here’s the thing...
It was never that you’re bad at content. It’s not actually a content issue at all.
It’s a confidence issue.
Rio didn’t need more ideas. She had 40 hours of stories with every single one of her clients. She just didn’t believe anyone wanted to hear them.
You don’t need more content ideas either. You need to uncover the ones you’ve been overlooking this whole time.
It’s the conversation you had with a client yesterday about how you’ve completely shifted their perspective on their business.
It’s the lightbulb business idea you had mid hair wash that made you create your latest offer.
It’s the reel you saw whilst scrolling your feed in the morning that made you think ‘fck no I don’t agree with that at all’.
Charlotte went from 'I'm not that super confident' to unapologetically sharing her story.
She wanted to start posting 'properly' but felt scared, but she told me she wants to push past the nerves and just do it. What a fcking rebel right?
Charlotte already had a spreadsheet of ideas but knowing what to post wasn't the issue, it was learning how to finally trust herself and her own story.
She thought her story was boring and people wouldn't care. We turned the story of how she became a graphic designer into a carousel, and it became one of her best performing posts. She was so invested she almost forgot it was her own story.
Working with me helped her uncover the content that has always been there and turn it into her content's unfair advantage.
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Month 1: BREAK
We break past the polished, over-professional version of you that keeps asking “should I say that?”, “is this too much?” and “what would [insert business owner] say?”
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We question the invisible rules keeping you where you are, and start answering the real question:
“What do I actually want to say?”
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You’ll finish month 1 knowing what you stand for, and what you’re done pretending to be.
Month 2: UNCOVER
We start to see through the cracks. Together we uncover your stories, the opinions you’ve been too scared to say out loud, and the content you’ve been overlooking.
We build your story bank, so you’re never stuck for what to post.
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This is the content that starts to turn heads.
Month 3: REBEL
This is where you own who you are and fully trust your expertise.
You stop questioning what to post.
Instead you’re excited by how much you’ve got to say, and you know it’s exactly what attracts the right clients.
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FROM PAST REBELS:
Your story bank
Never stare at a blank screen again.
Together we build your home base: your core topics, your story angles, your proof and your clients’ words. Whenever you’re stuck on what to post, this is where you go
Telegram support, Monday to Friday
Me, in your pocket.
Send me a draft, a voice note, or a “is this too much?” moment. I’ll give you an honest gut-check before you post. I reply within 24 hours (usually much sooner).
Content reviews
Every post sharper than the last.
Send me what you’re posting and I’ll tell you straight what’s working, what’s not, and why. Voice notes packed with pure value.
Monthly deep call
Zoom out, then go again.
One call a month to look at what’s landed, what hasn’t, and plan the next few weeks around what’s actually happening in your business.
You might be thinking…
“I’ve already invested in my content before and nothing’s changed.”
I get it. I’ve been there too. Buying the strategy templates, hook prompts and carousel courses everyone else has. But that’s just another mould.
Break The Mould is 1:1. Everything we build comes from your stories, your clients and your voice. Nobody else can copy it.
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“I can try this on my own first.”
You could. You probably already know what you should be doing. The hard part is doing it, week after week, when nobody’s holding you to it.
That’s where I come in. I’ll hold you to a higher standard. I’m there for the content wobbles, and for the “ooh, what about this?” ideas at 10pm.
“I’m worried I don’t have enough time.”
That’s why there’s no 10 hours of masterclasses to sit through. You get something better. My brain.
One deep-dive call a month, and Telegram access Monday to Friday. Voice notes are about to become your new love.
What happens next?
Once you've paid, you'll get an email with all the juicy info so we can get started. Done The First Break? Your fee comes off your first month.
Got a question first? DM me on Instagram.